Beginning of Memorable Journey with Digital Deepak and mates of internship batch 2
As you begin to read this blog, it became obvious that we have something in common. Yes, mates, I am talking about Digital Marketing and Digital Deepak’s Internship Batch 2.
Before we begin I would like to introduce myself, My name is Shiraz Noor, having hands-on experience in Telecom Sales & Marketing with organizations like Idea, Aircel, Videocon and Reliance Communication.
With the Telecom turmoil starting in India, I started looking for another stream for survival. Post some research I landed to Digital Deepak’s free courses from where I got a brief idea of what Digital Marketing is and how it is going to change world soon.
Meanwhile, I joined a reputed institute also (which I won’t name here) but still, I felt a lack of mentor who can resolve my queries (actually lots of queries) regarding the subject.
About Deepak Kanakraju
Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at DigitalDeepak.com and heads digital marketing at Razorpay.com. He has previously worked in well-known B2B and B2C startups such as Exotel, Practo & Instamojo.
Today in Digital Marketing Domain, every Digital Marketer knows him very well and some of the other have taken his free courses too. Deepak’s role in spreading knowledge about Digital Marketing is commendable.
Below are the major Learnings from Digital Deepak’s Internship Batch 2 Session 1. I hope all points covered J
Highlight 1: All is well, when you sell, sell & sell.
The key ingredient in this phrase is “Ability to Sell” and when it comes to selling be it a product/service or anything in the world, if you master selling techniques you will win.
Highlight 2 : The ever-expanding market
The world is market and this market is ever-expanding with new Niche. Everyday people keep on searching for new niche or requirement. As per Google per day, ~25% of search queries/keywords are new, which means the Market keeps evolving with a new or very specific type of requirements/solutions.
Imagine someone buying a Brand new Car, sooner he will be requiring some accessories (which itself is a huge market) / upgrades. Car polish/car wash are some of more examples where the customer will be looking for service.
Highlight 3: Little bit of Global Economics
Being a Marketer or a Business owner, one must have knowledge about economics to survive in the market. The economy of the nation is contrarily relative to the normal age of the nation. In the event that the normal age of the nation goes up, the economy of the nation will have a negative effect. In this way, family spending goes down. On the off chance that you make esteem, you need not stress over the downturn as individuals consistently pay well for the worth that you make. During downturn, the solid organizations endure and more vulnerable organizations will fizzle.
Highlight 4: Communication Skills | Make it Robust
To have the option to exceed expectations in many everyday issues, an individual must exceed expectations in correspondence. Exceeding expectations in correspondence can include a genuine serious edge over different contenders. Correspondence can help in content creation, deals, turning into a fruitful expert or business visionary. Learning another dialect can likewise be an additional preferred position. Mandarin Chinese is the most communicated in language on the planet.
Highlight 5: Digital Marketing Future
From flags to huge information, computerized advertising has persistently adjusted to address the issues of clients and brands the same. Today, with expanded network and set up a computerized framework, changes are going on much faster. The conventional advanced promoting scene of paid media, SEO, content advertising, web-based life, network the executives, and that’s only the tip of the iceberg, are encountering emotional improvements and changes as advancements in innovation create.
Below we feature integration inside customary computerized promoting channels which advertisers need to advance for a cutting edge computerized showcasing development.
Highlight 6: Selecting Niche
This can be tricky, you could list the entirety of your inclinations and interests and still leave a way inclination as though you haven’t hit upon the particular thing you were intended to do.
- Identify your passion and interest.
- Identify problems you are expert in solving.
- Research your competition
- Evaluate the profitability in your niche.
- Test it in Market
Highlight 7: Find Market Demand
Well, there are lots of tools available online to find traction on your selected niche. Some of them are listed below:-
- Google Auto Suggest
- Google Trends
- Moz / Ahref /Ubersuggest / SemRush etc.
Highlight 8: Be the Best Known in your Industry
Keep yourself open to the world, let their questions groom your knowledge. Never act introvert during posting your thoughts/learnings. Shed off the fear of Standing Out. Be the Brand. You are your own Brand.
Showcase your contents / ability in differently available forms (text / pictures / videos / podcast etc)
Highlight 9: How funnel works
A funnel is the arrangement of stages a guest needs to experience before they can arrive at the transformation.
You without a doubt need guests on your site to take certain activities.
Perhaps you need them to make a buy, join, or round out a structure. At the point when somebody accomplishes something you need them to do, it’s known as a transformation. The guest changes over from perusing to making the move you need them to take.
Consider the Amazon buy funnel. There are a couple of stages a guest needs to experience before they can buy an item. Here’s what it looks like:
They need to visit Amazon.com
They need to see an item
They need to add an item to the truck
They need to buy
Well, this is what I interpret from the knowledge imparted by Digital Deepak. Looking forward to getting feedback on this post from you.